Use Of A Very Aggressive Strategy - 1846 Words

Lefkofsky uses a very aggressive strategy. His priority is to reduce user reliance on email and to make Groupon available for use on the user’s mobile devices. Lefkofsky mentioned that We were in the midst of this huge migration from being an email-oriented company to a primarily mobile company. We were still at a very entrepreneurial state, building out the very foundation of the business model.† He plans for Groupon to not only be a source for discounted products or services such as pizza or manicures, but also to become a place where people can purchase vacations (Groupon Getaways), curated products (Groupon Goods), and high-end specials (Groupon Reserve). Lefkofsky transformed the company from a push model (shoving deals through†¦show more content†¦Groupon believes that â€Å"Great People Make Great Companies†- they are looking for people who want Groupon to be their creative outlet by solving problems and finding new innovative ways to operate. Gr oupon has a strategy; the company is nothing without the people, and that is why Groupon created a workplace that’s not only inclusive and fun, but also has rewarding achievements. Successful companies start with value creation. They place as much importance on their people and employees as they do on their customers, because a happy employee experiences a drive to deliver great customer experiences. The employees optimize the value of creation through constantly connecting with the customers, building the brand, being economically strategic, and operational effectiveness. They realize that sustained growth requires a balanced portfolio of strategies and the management capabilities to implement them. The Business Model: 1. An understanding of consumer behavior helped Groupon grew from 400 subscribers in Chicago in 2008 to 60 million subscribers in 40 different countries today by making sure that a large amount of people commits to a business deal before carrying it out. In their business model for Groupon contains five stages: Problem recognition- Groupon sends email to the customers